A customised image showcasing a man ready to ceramic coat a red car and Anckur Sama’s image below

Your questions on car detailing business answered by Anckur Sama

As the demand for high-quality car care services continues to surge in India, the car detailing services industry is booming. If you’ve ever considered venturing into the world of car detailing, you’re in luck! We have Anckur Sama, the founder of CarzSpa Detailing Studio and a seasoned industry expert, sharing his invaluable insights and expert advice by answering the frequently asked questions about the detailing industry with all the knowledge you need to kickstart your successful car detailing business.

1. How big is the car detailing industry in India now?

The car detailing industry in India is experiencing a remarkable surge, with an increasing number of individuals recognising the value of professional car care services. As the demand continues to soar, many regular wheel alignment shops and car washing franchise in India are thriving. Currently, there are approximately 3,000 detailing stores across the country and industry projections indicate that this number could skyrocket to 10,000 within the next five years. Factors such as the growing number of car owners, extended ownership periods and a heightened consumer inclination towards maintaining their vehicles all contribute to this upward trend. At CarzSpa, our emphasis on paint protection services has proven to be a revenue driver, accounting for approximately 80% of our total revenue. This serves as a testament to the significance placed on preserving a vehicle’s appearance and the immense potential within the car detailing business.

2. How much investment is required to start a car detailing business in India?

When it comes to starting a car detailing business in India, many entrepreneurs wonder whether to pursue a franchise or venture independently. Surprisingly, the initial investment required remains fairly consistent, regardless of the path chosen. On average, setting up a standard detailing studio in India entails an investment ranging from Rs. 20 to 30 lakhs. However, opting for a car franchise in India can offer distinct advantages, including potential cost savings. Franchisees often benefit from preferred pricing on essential products and equipment, similar to the benefits enjoyed by franchisees in popular café chains. So, if you’re considering entering the car detailing industry, exploring the options available in the realm of car franchise in India can be a strategic move that provides a competitive edge.

3. Which state and city is best for starting and running a car detailing business in India?

The Indian market offers a plethora of opportunities for a thriving car detailing business, especially when it comes to the lucrative field of car paint protection. When selecting a location for your detailing studio, it’s crucial to consider factors such as population size and car ownership rates. Typically, cities with a population of around a million people present a favourable environment for establishing a successful detailing venture. Additionally, smaller cities with limited public transport options often boast higher car ownership rates, making them potential hotspots for your business. An intriguing revelation is that Goa, one of India’s favourite coastal cities, boasts the highest car penetration with 45.2%, which makes it an interesting market to explore. This is followed by Jammu & Kashmir up north (23.7%), Nagaland (21.3%), Sikkim (20.9%) and Arunachal Pradesh (19.3%) in the east with high car ownership. To gain deeper insights into potential locations, conducting your own survey can provide invaluable data to inform your decision-making process and maximise your chances of success in the competitive car paint protection industry in India .

A detailer steam cleans the insides of a silver-grey superbike as part of the detailing job for the vehicle
You can start an automobile detailing business anywhere in India

4. What permissions are required to start a car detailing business?

To start a car detailing business, you generally need to obtain municipal permissions. These permissions may vary slightly depending on the city and local regulations, so it’s important to research and comply with your area’s specific requirements.

5. How much money does a car detailing business make every month/year?

When it comes to the revenue potential of car detailing businesses, the market size plays a crucial role, particularly in the context of car paint protection services in India. Generally, larger markets have the potential to generate higher revenue streams. The monthly average revenue of a detailing studio in India can be around Rs.8 lakhs to 10 lakhs. And established and well-performing studios rake in revenue between Rs.15 lakhs to Rs.30 lakhs. However, it’s essential to keep in mind that these figures are subject to certain conditions and may vary based on various factors. Notably, the average net profit is higher in smaller cities despite lower revenue compared to bigger cities. This is because their operating expenses tend to be relatively lower, which makes them attractive locations for aspiring entrepreneurs looking to venture into the thriving world of car paint protection in India. By strategically selecting the right market and implementing effective business strategies, you can tap into the immense potential of this industry and pave the way for a successful and lucrative venture.

6. Do I need any special training or a degree to become a car detailer?

Aspiring car detailers often wonder whether professional training is essential for achieving success in the industry, especially when it comes to specialised techniques like graphene ceramic coating. While self-learning is indeed possible, undergoing professional training can elevate your skills and significantly enhance your chances of success. Training programs offer a wealth of knowledge, providing you with tried and tested methods and techniques that yield superior results. It’s akin to the distinction between a chef and a cook, where training can elevate your expertise and reputation within the industry. Moreover, certification from recognised training programs holds immense value, demonstrating your commitment to excellence and setting you apart from the competition. At CarzSpa, we recognise the importance of training and emphasise its significance for our franchisees. By investing in professional training and acquiring expertise in advanced techniques such as graphene ceramic coating, you can position yourself as a skilled and sought-after car detailer in the competitive automotive industry.

7. I have no background in the automotive industry or business in general, can I convert it into a car detailing studio?

Certainly! Even if you’re someone from a working job background, you can start a car detailing studio in your city. For those who already run an automotive business, It’s not a conversion per se, but an expansion of your existing business. Similar to a restaurant that adds a bakery section, integrating car detailing into your car care business can attract new customers and provide a comprehensive range of services. CarzSpa welcomes entrepreneurs from diverse backgrounds, including those without a business background, to open a detailing studio, either as a franchisee or independently. CarzSpa’s comprehensive training, irrespective of whether the franchise owner has a business background or not, along with the tried-and-tested Business Success Programme is designed to make sure each franchise has all the tools to succeed and be the market leader in his/her city.

8. When will I earn back my investment in a car detailing business?

Typically, successful car detailing studios see a return on investment (ROI) within 1 to 1.5 years. This timeline remains relatively consistent across cities. However, factors such as market conditions, competition and the effectiveness of your marketing efforts can influence the timeframe for recouping your investment.

9. Is opening a car detailing studio under a franchise/brand better than doing it independently?

Opting for a franchise or brand affiliation, like CarzSpa, offers several advantages over starting independently. With a franchise, you benefit from the brand’s reputation, established business systems and access to preferred costs for products and paint protection film cost and equipment. CarzSpa’s franchisees come from various industries and support each other in building their businesses. It provides a network of support and guidance, making your journey as a car detailing entrepreneur more successful and rewarding.

10. Who are the competitors to car detailing in the industry?

While some may consider DIY brands/products to be competitors hypothetically, they actually cater to different target markets and do not pose a significant challenge to professional car detailing services. DIY products are a requirement for post-detailing maintenance of the car. So they’re like complementary products, not substitutes. Drawing a parallel with salons, customers who seek professional salon services rarely opt for DIY products, even though they do use daily-care products like face washes and moisturisers. Similarly, a car wash can be done every day, but detailing, ceramic coatings and/or PPF are more professional products in the long run. Currently, the car detailing industry is experiencing tremendous growth, with a 100% year-on-year increase. By riding this wave and persisting in delivering exceptional service, you can position yourself as a trusted and sought-after car detailing expert.

In conclusion, starting a car detailing business in India presents lucrative opportunities, given the increasing car ownership and the growing demand for high-quality car care services. By leveraging the expertise and support of established brands like CarzSpa, aspiring entrepreneurs can build successful car detailing studios. Remember, persistence, dedication and ongoing training are key factors in achieving long-term success in the car detailing industry.


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Sonika M

Sonika is the Franchise Development Manager at CarzSpa.

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