Attention entrepreneurs looking to venture into the automobile franchise industry in India!
We know, you’ve always had questions about the Indian car detailing industry and if it is a profitable vertical to invest your money into. While there are many success stories you will come across from the industry when you search for the best car detailing franchise in India, you’ve always wanted someone to guide you through the industry.
Your wish is granted! Our expert detailers from CarzSpa Detailing Studios have compiled these tips for you to run a successful car detailing studio in India.
Is Car Detailing a Good Business?
A simple Google search about the best car detailing franchise in India shows how CarzSpa ranks on top with 75+ car detailing studios in India and Nepal, all thriving and growing. That’s a sign of how successful and profitable this industry is. The period for return on investment (ROI) as a car detailing franchise in India with CarzSpa Detailing Studios is 12 to 18 months. What’s the secret behind the magic?
So What Does It Take to Become the Best Car Detailing Studio in India?
Understanding the market & the opportunities
For any business to succeed, it is important for an entrepreneur to intimately know the market he or she wishes to target, and where to find these potential customers.
Find out the population of the city you wish to open your detailing studio in. Study the sales of cars in the city and the increase-decrease in car ownership. Look at the competition, the number of detailing studios operating in the city and car washes in the city. This will further give you an insight about the level of awareness car owners have about car detailing, and how much ground work needs to be done.
Further, find out the needs of the various types of car owners in your city. Are they the ones who get their cars washed once a month or those who go for a more intense cleanse and maintenance bi-annually or yearly. Target the customers who know the difference between car wash and car detailing. Define the common problems that they face, and armed with this knowledge, you will be able to pitch the right car detailing service with a personalised approach to your customers.
Find the right location for your car detailing studio
Car lovers and their cars are everywhere, so any location can work, as long as you are able to find out how to make it work to your business’ advantage. While picking the ideal studio space, look at factors like visibility, footfall, inflow of traffic, cost and space.
A high street location Drive-in Road in Ahmedabad will have a regular inflow of traffic, get great visibility and have high footfalls. But high-street locations do come at with a rental price tag that is premium. While a location on the city outskirts provides bigger space, renting is cheaper and despite being away from the heart of the city, can see regular footfalls from a loyal customer base. The only challenge, the customers will have to go the extra mile to reach you. It also depends on what clientele you want to target.
Get the right detailing tools and equipment
To become the best car detailing studio in India, the next important step is to invest in and acquire the right equipment needed to run the operations. Every car detailing studio must have the following equipment to perform the above tasks to perfection.
- invest in various types of car polishers,
- steam machines,
- pressurised water washers,
- vacuum cleaners of varying sizes,
- bright detailing lights,
- scientific equipment like paint thickness gauge,
- digital paint magnifier,
- swirl finder lights, etc.
Now the important bit. While you will find many vendors selling the above equipment, since it is a long-term investment, you should rely on guidance from detailing experts like CarzSpa to help you pick the best equipment for the job.
Get trained by the best in car detailing franchise
At CarzSpa Detailing Studios we believe that to run the best car detailing franchise in India, you must become an expert detailer first. Because only once you understand the intricacies of detailing a car from old to new will you be able to use this information in establishing a successful business.
Those who open their detailing studio as a CarzSpa Franchise get trained by Mr Anckur Sama, an IDA-certified, Skills Verified automobile detailer, trainer and the founder of CarzSpa Detailing Studios. His hands-on training sessions educate budding detailers about the art and science of car detailing.
Market yourself locally, digitally
Marketing your new business and its services is a no-brainer. Local and digital channels are the most effective ways to go about it. While creating marketing content, ensure branding does not suffer, by sticking to CarzSpa’s branding guidelines and standards.
While employing traditional marketing tactics like advertisements, events and outdoor promotions, don’t forget digital. Almost all your potential customers must either be on any one social media platform or using search engines. Earmark a budget to run promotional campaigns on various digital platforms through social media, SEO and Google Ads.
All CarzSpa Franchises get dedicated marketing support from the head office’s marketing teams, to ensure their business does not miss out on any marketing opportunities.
Get started with CarzSpa
And when it comes to the car detailing industry, CarzSpa Detailing Studios are the pioneers, with an experience of over 17 years and 75+ detailing studios spread across India and Nepal.
It is easy to start a detailing business, but it is difficult to sustain the business in the market. But when you get started with a renowned and respected brand like CarzSpa, the right support, guidance and mentorship from the experts of the industry ensures that you are on the right path to success from day 1.
CarzSpa’s tried and tested Business Success Program ensures that you as one of the best car detailing franchise in India are well versed with the dos and don’ts of the industry, have in depth knowledge about the competition like other detailing studios and car washing franchises in India, the right way to market the business digitally and attracting leads, source the best products, on-hand training by Mr. Anckur Sama.
Additionally, as a CarzSpa Detailing Studio franchise, your business will get increased brand recall value and goodwill built with experience and excellence of over a decade and half in the industry.
It is the right time to tap into this booming industry, with the help of the pioneers of the industry at CarzSpa, where you are handheld and guided into becoming an expert detailer in the industry and earn rich profits from the great customer base of the brand.