Car detailing in India

How to start a successful car detailing studio in India

Attention entrepreneurs looking to venture into the automobile franchise industry in India!

We know you’ve always had questions about the Indian car detailing industry and whether it is a profitable vertical to invest your money into. While there are many success stories you will come across from the industry when you search for the best car detailing franchise in India, you’ve always wanted someone to guide you through the industry.

Your wish is granted! Our expert detailers from CarzSpa Detailing Studios have compiled these tips for you to run a successful car detailing studio in India.

Table of contents

Is Car Detailing a Good Business?

Car detailing in India is a booming ₹30,000 crore industry, with steady year-on-year growth, thanks to the increase in automobile sales, especially premium vehicles, the improvement in the standard of living in the country and the improving knowledge about automobile care and protection among car owners.

An Indian man standing in front of his car outside a car detailing studio

A simple Google search about the best car detailing franchise in India shows how CarzSpa ranks on top with 90+ car detailing studios in India and Nepal, all thriving and growing. That’s a sign of how successful and profitable this industry is. The period for return on investment (ROI) as a car detailing franchise in India with CarzSpa Detailing Studios is 12 to 18 months. What’s the secret behind the magic?

So What Does It Take to Become the Best Car Detailing Studio in India?

Understanding the market & the opportunities

For any business to succeed, it is important for an entrepreneur to intimately know the market he or she wishes to target, and where to find these potential customers.

Find out the population of the city where you wish to open your detailing studio. Study the sales of cars in the city and the increase in car ownership. Look at the competition, the number of detailing studios operating in the city and car washes in the city. This will further give you an insight into the level of awareness car owners have about car detailing, and how much groundwork needs to be done.

All the more reasons on franchising is a great idea for car detailing business

Further, find out the needs of the various types of car owners in your city. Are they the ones who get their cars washed once a month or those who go for a more intense cleanse and maintenance bi-annually or yearly? Target the customers who know the difference between car wash and car detailing. Define the common problems that they face, and armed with this knowledge, you will be able to pitch the right car detailing services with a personalised approach to your customers.

Find the right location for your car detailing studio

Car lovers and their cars are everywhere, so any site can work, as long as you can find out how to make it work to your business’s advantage. While picking the ideal studio space, look at factors like visibility, footfall, inflow of traffic, cost and space.

A high street location Drive-in Road in Ahmedabad will have a regular inflow of traffic, get great visibility and have high footfalls. But high-street locations do come with a rental price tag that is premium. While a location on the city outskirts provides bigger space, renting is cheaper and despite being away from the heart of the city, can see regular footfalls from a loyal customer base. The only challenge, the customers will have to go the extra mile to reach you. It also depends on what clientele you want to target.

Get the right detailing tools and equipment

To become the best car detailing studio in India, the next important step is investing in and acquiring the equipment needed to run the operations. Every car detailing studio must have the following equipment to perform the above tasks to perfection.

  • invest in various types of car polishers,
  • steam machines,
  • pressurised water washers,
  • vacuum cleaners of varying sizes,
  • bright detailing lights,
  • scientific equipment like paint thickness gauge,
  • digital paint magnifier,
  • swirl finder lights, etc.

Now the important bit. While you will find many vendors selling the above equipment, since it is a long-term investment, you should rely on guidance from detailing experts like CarzSpa to help you pick the best equipment for the job.

Get trained by the best in car detailing franchise

At CarzSpa Detailing Studios we believe that to run the best car detailing franchise in India, you must become an expert detailer first. Only once you understand the intricacies of detailing a car from old to new will you be able to use this information in establishing a successful business.

Those who open their detailing studio as a CarzSpa Franchise get trained by Mr Anckur Sama, an IDA-certified, Skills Verified automobile detailer, trainer and the founder of CarzSpa Detailing Studios. His hands-on training sessions educate budding detailers about the art and science of car detailing.

Market yourself locally, digitally

Marketing your new business and its services is a no-brainer. Local and digital channels are the most effective ways to go about it. While creating marketing content, ensure branding does not suffer, by sticking to CarzSpa’s branding guidelines and standards.

While employing traditional marketing tactics like advertisements, events and outdoor promotions, don’t forget digital. Almost all your potential customers must either be on any one social media platform or using search engines. Earmark has a budget to run promotional campaigns on various digital platforms through social media, SEO and Google Ads.

All CarzSpa Franchises get dedicated marketing support from the head office’s marketing teams, to ensure their business does not miss out on any marketing opportunities.

Get started with CarzSpa

When it comes to the car detailing industry, CarzSpa Detailing Studios are the pioneers, with an experience of over 17 years and 90+ detailing studios spread across India and Nepal.

It is easy to start a detailing business, but it is difficult to sustain the business in the market. But when you get started with a renowned and respected brand like CarzSpa, the right support, guidance and mentorship from the industry experts ensures that you are on the right path to success from day 1.

become the best car detailing studio in India

CarzSpa’s tried and tested Business Success Program ensures that you as one of the best car detailing franchises in India are well versed with the dos and don’ts of the industry and have in-depth knowledge about the competition like other detailing studios and car washing franchises in India, the right way to market the business digitally and attracting leads, source the best products, on-hand training by Mr Anckur Sama.

Additionally, as a CarzSpa Detailing Studio franchise, your business will get increased brand recall value and goodwill built with experience and excellence of over a decade and a half in the industry.

Consider these while starting an automobile franchise for detailing

However, before you jump into this venture, there are some important factors that you need to consider:

  • Market demand: You need to research the local market and identify the potential customers looking for the best ceramic coating for cars, competitors and gaps in the industry. You also need to understand the customer preferences, expectations and pain points and how you can address them with your services.

  • Franchise model: You need to choose a reputable and reliable car detailing company that offers a proven and successful franchise model, like CarzSpa Detailing Studios. You should look for a company that provides comprehensive training, support, marketing and quality control to help you run your business smoothly and efficiently.

  • Location: You need to find a suitable location for your automobile franchise that has high visibility, accessibility and traffic. You also need to consider the size, layout and design of your facility, as well as the equipment, tools and materials that you will need.

  • Budget: You need to prepare a realistic and detailed budget that covers all the costs and expenses involved in starting and operating your franchise. You should also consider the revenue and profit projections, as well as the break-even point and return on investment.

These are key factors you need to consider while starting an automobile franchise for detailing. By doing so, you can ensure that you make an informed and smart decision that will lead you to success.

Why should you opt for a car detailing franchise?

Car detailing is a booming industry that offers a lot of benefits for both customers and entrepreneurs. If you are passionate about cars and want to start your own business, you might opt for a car detailing franchise. Here are some of the reasons why:

  • High returns on investment: A car detailing business does not require a decent capital investment, as you can start with a small facility and basic equipment. You can also save on operational costs, as you do not need to hire many staff or pay for expensive overheads. On the other hand, you can generate a high income, thanks to the premium ticket value on paint protection film costs and ceramic coatings, apart from other car care services.

  • Growing demand and customer base: The demand for car detailing services is increasing, as more people own cars and want to maintain them in good condition. You can cater to a wide range of customers, such as individual car owners, car dealerships, corporate fleets and rental companies. You can also offer various services, such as car interior cleaning, exterior polishing, waxing, paint protection and graphene ceramic coating.

  • Brand recognition and support: A car detailing franchise gives you the advantage of operating under a well-known and trusted brand name. You can benefit from the established reputation, marketing and network of the franchisor. You can also get access to the best training, guidance and resources to help you run your business smoothly and efficiently.

Thoughts to conclude…

It is the right time to tap into this booming industry of car detailing services, with the help of the pioneers of the car detailing business at CarzSpa, where you are handheld and guided into becoming an expert detailer in the industry and earning rich profits from the great customer base of the brand.

Simply send us an email at franchise@carzspa.com or call 9737960111. You can also submit your details to us here for a CarzSpa Franchise Opportunity.

Frequently Asked Questions

1. Is car detailing a good business?
Car detailing is a good business because it offers a lot of benefits for both customers and entrepreneurs. Customers can enjoy a cleaner, safer, and more attractive vehicle, while entrepreneurs can enjoy a low investment, high return, and growing demand for their services. Car detailing is also a rewarding and satisfying career, as you can express your creativity and passion for cars. If you want to start your car detailing business, you might want to consider joining a reputable and reliable car detailing company that offers a proven and successful automobile franchise model.

2. Why is detailing so expensive?
Car detailing service is not expensive when you consider the value and quality that it provides. Detailing is a meticulous and labour-intensive process that involves cleaning, restoring, and enhancing every inch of your vehicle, both inside and out. It requires specialized equipment, tools, and products that are designed to protect and preserve your vehicle’s paint, upholstery, glass, wheels, and other components. Detailing also requires skilled and trained professionals who have the knowledge and experience to handle different types of vehicles and situations. Detailing is an investment that can increase the value, performance, and lifespan of your vehicle, as well as improve your comfort and safety.

3. What company makes the best car detailing products?
One of the companies that makes the best car detailing products is CarzSpa. CarzSpa is a leading automobile detailing franchisor in India that offers a wide range of high-quality products that can protect and enhance your vehicle’s appearance. CarzSpa’s products are designed to suit different types of vehicles and situations, and they are easy to apply and maintain. CarzSpa’s products can also increase the value, performance, and lifespan of your vehicle.

4. How much does a car franchise cost?
The cost of a car franchise depends on which segment you want to enter, such as basic, premium, or luxury. The cost also depends on the location, size, layout, design, equipment, tools, materials, and other factors that are involved in setting up and running your car franchise. Usually, the cost of a car franchise can range anywhere above ₹15 lakhs.

5. How much investment is required for a car detailing business?
The investment required for a car detailing business depends on your choice of starting from scratch or joining an existing car detailing franchise. The former can be more challenging and risky, while the latter can be easier and safer. The investment required for a car detailing business can range from ₹18 lakhs to ₹20 lakhs.

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Sonika M

Sonika is the Franchise Development Manager at CarzSpa.

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